In this episode of the Branching Out Podcast, Justin Rademacher discusses how tree service business owners can measure their return on investment (ROI) effectively. He emphasizes the importance of tracking revenue by lead source and provides a step-by-step guide on using Google Sheets to create pivot tables for data analysis. The conversation covers the significance of understanding revenue channels, calculating ROI, and making informed marketing decisions based on data. Justin encourages listeners to start tracking their data to improve their business operations and marketing strategies.

Takeaways

• ROI stands for return on investment.
• Understanding your revenue by channel is crucial.
• Using Google Sheets can simplify data tracking.
• Creating pivot tables helps visualize revenue sources.
• Tracking data allows for informed marketing decisions.
• Investing in ads can yield high returns if tracked properly.
• Analyzing ROI helps identify effective marketing strategies.
• Emotional decisions in marketing can lead to poor outcomes.
• Data tracking is essential for business growth.
• A simple spreadsheet can be a great starting point for tracking.