Most tree companies focus on removals and trimming.This episode explains why that mindset caps your growth.In this conversation, I sit down with Alex Shy, owner of Shy Tree and a Board Certified Master Arborist, to break down the add-on service that quietly outperforms traditional tree work on profit, efficiency, and long-term revenue.We talk about plant health care as a business model, not just a service.Why standardized offers beat estimates.How recurring revenue changes customer lifetime value.And how Alex turned a simple $600 service into tens of thousands in predictable income.We also go deep on:Why PHC margins can hit 70%+ while removals struggle at 20%How to sell add-on services without more crews or trucksThe Mobile Tree Spa system and why efficiency beats scalingTurning one-time jobs into long-term client relationshipsWhy most tree companies ignore their most profitable opportunityThe future of the tree care industry, safety, regulation, and educationIf you own or run a tree service and want to grow without chaos, this episode will change how you think about your business.Chapters00:00 Intro02:00 From forestry school to tree business owner06:30 Learning the hard way and building from the ground up11:30 Why education and credentials matter14:40 The real business case for plant health care18:30 Recurring revenue vs one-time jobs22:30 Building efficiency instead of scaling crews27:00 Inside the Mobile Tree Spa concept33:00 Standardizing services and eliminating estimates38:30 Productizing tree services43:00 The future of the tree care industry45:30 Final advice for tree business ownersConnect With Alex ShyWebsite: https://www.shytree.comMobile Tree Spa: https://www.mobiletreespa.comInstagram:@alexshy_treeguy@mobiletreespaTikTok:@shytreeguyFollow Branching OutSubscribe for real conversations about growing trade businesses the right way.