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Can Marketers Be Good At All Forms Of Advertising?

Can Marketers Be Good At All Forms Of Advertising?

Update: 2023-07-18

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Brand, performance, social, programmatic, CRM, influencer, sponsoring, media, creative... There is a myriad of specialties in the world of advertising, and marketers are increasingly expected to be able to navigate any of them. Is it possible for them to be good at both the long and the short of it?

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Can Marketers Be Good At All Forms Of Advertising?

Can Marketers Be Good At All Forms Of Advertising?

Rachel Mercer & Shann Biglione