Does Advertising Even Work At All?

Update: 2023-06-27

Description

A couple of years ago, Freakonomics discussed research that show zero to negative correlation between advertising and market effects. Apparently, marketers have been wasting all this money for nothing. During this episode, Rachel and Shann discuss the merits of the findings, and whether it approached the question in a way that does (or does not) capture the value of advertising for brands.

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