DiscoverThe Influential NonprofitCan You Ask for Money During a Crisis?
Can You Ask for Money During a Crisis?

Can You Ask for Money During a Crisis?

Update: 2025-06-12
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Key Takeaways:

  • Crises don't cancel out other needs. Multiple truths, missions, and urgencies can coexist. When we reject scarcity thinking, we make room for shared impact.
  • Donors are not fragile. They can care deeply about more than one issue and often feel more compelled to give when reminded of what truly matters. Let them decide what resonates.
  • Fundraising isn’t about taking, it’s about offering a meaningful way to contribute. Even in challenging times, inviting people to give can be an act of empowerment and connection.
  • There will never be a “perfect” time to reach out. Don’t let fear or timing stop the mission. Trust in your community, and ask with clarity and conviction.

 

“Donors are capable of caring about multiple causes at the same time, and in fact, many people even feel more motivated to give...”

 

“People give where they're connected. You aren't taking away from anyone by offering donors the opportunity to support your work.”

 

“Trust your donors. Trust their ability to discern a situation and decide what's right for them.” 

- Maryanne Dersch

 

 


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Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

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https://www.courageouscommunication.com/connect

 

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Can You Ask for Money During a Crisis?

Can You Ask for Money During a Crisis?

Maryanne Dersch