Can You Sue Over a Sandwich? Inside the Smuckers vs. Trader Joe’s Trade Dress Fight
Description
In this segment of "Intellectual Property News" on Passage to Profit Show, co-hosts Richard Gearhart and Elizabeth Gearhart dive into one of the most unexpected legal battles of the year: Smuckers vs. Trader Joe’s in a fight over the iconic peanut butter and jelly sandwich. What sounds like a schoolyard squabble is actually a high-stakes trade dress dispute worth nearly a billion dollars in annual product sales. We break down what trade dress really means, how companies can protect the look and feel of their products—even without patents or trademarks—and why this juicy sandwich showdown matters for entrepreneurs and creators everywhere.
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