Can a CMO and a CFO truly get along? With ex-Unilever bosses Keith Weed and Graeme Pitkethly
Update: 2025-08-13
Description
Campaign releases an unpublished recording from the inaugural Campaign Live conference last year.
Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are interviewed on stage by Campaign’s editor-in-chief Gideon Spanier. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides. Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company."
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