Is there an ideal client mix?
Update: 2025-09-23
Description
Cars, airlines, FMCG brands and banks used to be some of the most desirables clients to have for an agency. Some clients are still more desirable to agencies than others, but is it based on size, market, sector or another factor?
In this episode, Campaign's editorial team question if prestige sectors still exist and to what extent agencies actually choose their clients. Tech editor Lucy Shelley hosts the episode alongside premium content editor Nicola Merrifield, news editor Will Green and editor Maisie McCabe.
Further reading:
‘Old-fashioned and irrelevant’: how the dominance of retained accounts is on the turn
Hosted on Acast. See acast.com/privacy for more information.
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