DiscoverThe Digital Junk DrawerCanceled the Offer Everyone Expected—After a Capacity-First Pricing Audit
Canceled the Offer Everyone Expected—After a Capacity-First Pricing Audit

Canceled the Offer Everyone Expected—After a Capacity-First Pricing Audit

Update: 2025-05-09
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Description

Hey there, I’m Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for practical advice and honest strategy.

Today, we’re talking about burning it all down—intentionally. I’m walking you through how I made the decision to cancel Ink to Income (my group program), why the numbers looked good but the energy didn’t, and how my own audit helped me finally see what I’d been avoiding.

Here’s what I share:

The personal story behind canceling my program—even after a major launch plan

How market misfit and capacity misalignment were hiding in plain sight

Why I built a group offer I didn’t even like (and who I was trying to prove myself to)

What tarot cards, a psychic, and an IG scroll had to do with this entire decision

The exact moment I decided to walk away—and how I knew it was the right call

What You’ll Learn in This Episode

💡 How a pricing audit can expose energetic and strategic misalignment
💡 Why we build offers we don’t even like—and how to stop doing it
💡 The power of walking away from something that “makes sense” but doesn’t feel right
💡 What your market fit, pricing signals, and support model are really telling your audience
💡 Why building from a place of ego or expectation leads to resentment (fast)

Tiny Stepper of the Day

Here’s your one small action for today:

Take five minutes to look at your offer suite and ask yourself:

Which of these offers feels heavy?

Which ones feel like mine—and which were built to match someone else’s idea of success?

Where am I ignoring the signals my business (or body) is giving me?

Then: get honest. Your next step might not be burning it all down—but it might be letting one piece go.

Links and Resources Mentioned

🔗 TheMainStage.ca/services – Want a pricing audit that actually makes sense? Get the Capacity-First Pricing Method.
🔗 Follow Me on Threads – Come find me for behind-the-scenes chaos and clarity: @TheMainStage.ca

 

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Canceled the Offer Everyone Expected—After a Capacity-First Pricing Audit

Canceled the Offer Everyone Expected—After a Capacity-First Pricing Audit

The Main Stage