I’ve been super excited for this episode of the podcast for a while! This week, I speak with John Medina, author of one of my favorite books on the brain—Brain Rules! John and I talk about brain science generally and also dive into some specific aspects that are particularly important to the work of any data communicator: the importance of capturing and maintaining audience attention during presentations, emotional engagement as a way to counteract boredom and stress, and how stories can be a powerful tool for enhancing audience connection and retention. You’ll learn how the brain prioritizes meaning over details, driven by survival instincts, and how storytelling effectively taps into these instincts by involving emotional elements.

Keywords: data, data visualization, BrainRules, AudienceAttention, PresentationSkills, 10MinuteRule, EmotionalEngagement, StorytellingPower, NarrativeConnection, SurvivalInstincts, MikeGonzagaResearch, EpisodicMemory, DataVisualization, ScientificPresentations, RecallImprovement, SkepticismInScience, TheoryOfMind, MultitaskingMyth, LearningEfficiency, TechnologyDistractions, VisualMemory, AugmentedRealityEducation, VirtualRealityEducation, MentalHealthAwareness, ClimateChangeImpact, EconomicStress, PsychiatricDisorders, StressManagement

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Check out John’s amazing book, Brain Rules, and visit the Brain Rules website for more great resources!

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Email: jon@policyviz.com