Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter.

So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really passionate about what you do, right? They can sniff it out, right? If I came to you, if you weren't here yesterday and I came to you and I said, Hey, listen, I got to have a business idea. I'm going to take a baseball bat, cut it in half.

I'm going to carve it out and you're going to drink beer out of it and you've got two years to make it a nine, a seven figure business. You'd have been like, okay, next speaker. But why does it work? Right? Because this dude bleeds it.

Because Chris bleeds dugout mugs and you're like, I don't even know if I'll ever drink out of it, but I'm buying one of those things because I just saw that dude on Fox and I'm like, I got to get one of those. I have a collection of dugout mugs. I'm not sure I drank out of any one of them.

Right? So, but that's what it's all about. It's got to be authentic. And right now we value resiliency.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.