Sam shares her strategies for keeping your team engaged in a flat market, discussing the challenges of fragmented market conditions and why motivating teams is more crucial than ever for estate agency owners.

What is the difference between “carrots” and “sticks” when leading a team? Learn why accountability systems, structured reviews, and recognition schemes matter for coaching performance. Get practical examples you can apply right away.

Tools like the ‘Action Impact Report” can address mistakes while building self-awareness, why regular check-ins and sharing small wins help keep spirits high, and the benefits of creating a culture that values both development and responsibility. 

Download the Action Impact Report form here:

https://www.dropbox.com/scl/fi/bvltnyvajg75z4rkjmdpd/Action-Impact-Report-Document.pdf?rlkey=jf4nedwelnksy77dwm6i5arj3&e=1&dl=0

Download the Summer 2025 Market Response Plan here:

https://ajmastermind.co.uk/market-response-summer-2025/

Some key takeaways:

➡️ Flat markets call for clear structure, regular reassurance, and visible wins within your estate agency team.

➡️ Balancing “carrots” like recognition and wellness with “sticks” like accountability is fundamental for estate agency coaching and leadership.

➡️ Building the right systems for reviews and personal development keeps morale high and drives better results, even during slow periods.

Some great moments:

✅ “It’s not just clients who get nervous. Your team needs reassurance too. When the phones stop ringing, it can feel like you’re failing.”

✅ “To me it’s a balance of carrots and sticks. And what I was explaining… was we do have consequences for what I would call poorly chosen behaviour.”

✅ “The reason I’m not doing any more than three is because there are no consequences.”

If you’re ready to motivate your team and spark progress in your agency, tune in and IGNITE your growth!

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

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Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

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