Caskets, Celebrities, and Changing the Conversation with Titan Caskets
Update: 2025-08-04
Description
In this episode, Scott Ginsberg and Josh Siegel share the origin story of Titan’s direct-to-consumer model, and how a few listings on Amazon evolved into a national brand. From partnering with celebrities for the “Grave Conversations” web series to launching a casket mascot Ginsberg and Siegel explain how creativity and empathy go hand in hand when modernizing a historically change-resistant industry.
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