Bono has said that 'Achtung Baby' is the sound of four men chopping down the Joshua Tree.

For graphic designer and art director Steve Averill, he would also take part in this ritualistic creative evolution to make way for the kaleidoscopic explosion that was the sleeve for U2's 7th LP.

Working for the first time with designer Shaughn McGrath, we explore what happened with U2's image and design sensibility after they went away, 'to dream it all up again'.

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