Vorsprung durch technik .. or 'Advancement through technology'.

'Zooropa', U2's 8th record, is effectively a companion release for 'Achtung Baby' that sprung out of the Zoo TV and Zooropa tour.

This release holds great significance to our story. It is the first time the computer finds its way into the design studio and thus the first digital record sleeve that Steve art directed. It marked the dawn of a new era of design.

In this shorter chat, we talk about Zooropa and the wide gamut of merchandise in the campaign including the Propaganda magazine, U2's own dedicated publication.

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