E-mobility is more than just EVs and marketing it takes more than just plugging into the buzz.

In this episode of The Urban EV Podcast, hosts Rob Hoffman and Scott Murphy are joined by Theo Reichgelt, founder of Nexxt Industry, to explore the evolving world of e-mobility and the unique marketing challenges that come with it.

They discuss why e-mobility goes beyond just EVs, how companies often miss the mark with their messaging, and what it takes to build user experiences that truly resonate with drivers. Theo also shares insights on regional differences in adoption, the importance of strategic thinking in charging infrastructure, and offers a preview of his CPO Masterclass designed to help charge point operators sharpen their approach.

Whether you're building infrastructure or marketing EV services, this episode is packed with insight.

Nexxt Industry: https://www.nexxtindustry.com/

To sign up for Theo's Masterclass, use this link: https://www.ampeco.com/webinars/beyond-charge-point-utilization-marketing-strategies/

Chapters:

00:00 Introduction to E-Mobility and Next Industry

02:19 Understanding E-Mobility Beyond EVs

05:02 Marketing Strategies in E-Mobility

07:41 Challenges Faced by EV Users

09:30 The Role of Clover in E-Mobility

10:19 Common Marketing Mistakes in E-Mobility

12:52 Changing Perceptions of Electric Vehicles

15:26 Market Differences in Europe and the US

18:12 Urban vs. Rural Charging Needs

20:40 The Future of Fast Charging

23:33 Understanding EV Driver Needs

26:08 Successful CPOs in the Market

27:15 CPO Masterclass Announcement

30:21 The Role of AI in Marketing

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