In this episode of the AI Chronicles podcast, host Kyle James speaks with Chirag Kulkarni, CEO and founder of Taco, an AI-assisted organic search company. They discuss the evolution of search from traditional SEO to AI-driven strategies, the importance of optimizing content for large language models (LLMs), and how businesses can leverage AI to improve their search performance. Chirag shares insights from his journey in the SEO world, the challenges of implementing AI workflows, and the future of organic search in a rapidly changing digital landscape.

Links:

Taco: taco.co

GPT Trainer: Automate anything with AI -> gpt-trainer.com

Key Moments:

• Chirag Kulkarni has a decade of experience in SEO and AI.


• Taco focuses on driving revenue through AI-assisted organic search.


• AI is changing the way businesses approach search and content creation.


• Companies need to optimize for both traditional search and LLMs.


• Understanding user intent is crucial for effective content strategy.


• AI can streamline tedious tasks, increasing efficiency in content production.


• Businesses should create content that answers specific user questions.


• The digital footprint of a business is becoming increasingly important.


• Organic presence on LLMs presents a significant opportunity for businesses.


• Testing and learning are essential for adapting to AI-driven search. 

Chapters

• (00:00:00 ) - Introduction to AI and Taco
• (00:01:33 ) - Chirag Kulkarni's Journey in SEO
• (00:04:01 ) - The Evolution of Search: Traditional vs AI
• (00:06:24 ) - Integrating AI into Business Workflows
• (00:10:11 ) - Navigating LLMs and Search Queries
• (00:12:35 ) - Understanding Data Sources for LLMs
• (00:14:44 ) - The Future of Organic Presence in AI
• (00:19:30 ) - Strategizing for AI Search Success
• (00:21:05 ) - Conclusion and Resources