Chobani is a leader in the global yogurt market, with more than 20 percent share of the U.S. market alone. It all started with one man, an abandoned yogurt factory in upstate New York, and a mission to make quality yogurt accessible to more people.

In this episode, Harvard Business Review editor in chief Adi Ignatius and Chobani founder and CEO Hamdi Ulukaya discuss mission-driven entrepreneurship.

You’ll learn how Ulukaya kept Chobani true to its original values, even as it scaled and began competing in new sectors. You’ll also learn why he adapted Chobani’s mission to center his employees.

Key episode topics include: leadership, entrepreneurship, entrepreneurs and founders, entrepreneurial management, food and beverage sector, Chobani, yogurt.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

· View to the original New World of Work episode: Chobani Founder Hamdi Ulukaya on the Journey from Abandoned Factory to Yogurt Powerhouse (2022)

· Find more episodes of the New World of Work

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