Chris Perugini on Market Shifts and Passion Projects
Description
Chris Perugini of Single Maltsavvy discussed the evolution of the whiskey landscape since 2008.
They highlighted the shift from limited availability and special orders to a widespread online market, including price gouging.
The conversation covered regional differences, preferences for smaller whiskey gatherings over large festivals, and the transformation of distilleries from small operations to larger, more technologically advanced facilities.
Perugini shared their journey into whiskey, the creation of singlemaltsavvy.com to fill a gap in review content, and the impact of AI-generated reviews.
The discussion also touched on the influence of COVID-19, increased consumer knowledge, and predictions of consolidation in the American whiskey market. Memorable experiences, such as a private Balvenie distillery tour, were also shared.
United States
