John Kennedy Talks Single Malts and Independent Bottling
Update: 2025-05-21
Description
Gavin Linde interviewed John Kennedy, a 20-year whiskey industry veteran, covering Kennedy's career, the evolution of the single malt market, and the rise of independent bottling.
They discussed challenges entering the US market, the shift in consumer preference towards single malts, and strategies in independent bottling, including omitting distillery names to create intrigue.
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