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Today’s guest is a solo river runner, rock climber, ultra marathon runner, outdoor enthusiast, and entrepreneur. He is the co-founder of Squirrel’s Nut Butter, a company based in Flagstaff, Arizona that makes the world’s best all-natural, anti-chafe and restorative skin salve.

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Amazing Products/Companies I Use

Squirrel's Nut Butter - https://squirrelsnutbutter.com/discount/ENDURANCE15 Use code "Endurance15" for 15% off!

Kahtoola - https://kahtoola.com

Dispersed Bikepacking Gear - https://Dispersed.bike

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https://www.instagram.com/theendurancestudio/

Interested in sponsoring or advertising on the podcast? Contact me at: TheEnduranceStudio@gmail.com

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(00:00:00 ) Intro

(00:00:58 ) Amazing Company & Product: Squirrel's Nut Butter

(00:02:44 ) Amazing Company & Product: Kahtoola

(00:03:39 ) Amazing Company & Product: Dispersed

(00:04:37 ) Chris Thornley Bio

(00:05:58 ) SNB Facility; Ingredients

(00:07:48 ) My first experiences with the product; SNB Origins; Saddle sores and usage

(00:11:36 ) The SNB Team; Manufacturing process and automation; Applications

(00:17:46 ) Origin story; Early days; Naming

(00:21:53 ) Chris' younger days; Cycling Criterium and Touring; Family influence

(00:29:05 ) Discovery of Western States Ultra running race; Running as a young man; Flow state; Family exercising

(00:38:14 ) Camping under the stars; High School track; 5 minute mile; First Marathon; First Ultra Marathon

(00:44:29 ) Heat Training; Embracing the unknown; Heat Strategies

(00:49:50 ) College years; Boston Marathon; End of running career

(00:55:42 ) Rock climbing; 48 hour solo fast; Running out of water; Sleeping on ledges

(01:07:06 ) Solo rafting trips; Boating origins; Relationship with Dad; Kayaking

(01:15:12 ) Flipping the boat in Lava Falls; Meeting Bruce Cline; Safety in numbers; 2010 first solo trip

(01:21:08 ) Safety protocol and systems during solo rafting trips

(01:31:04 ) Magic of solo trips; Camping logistics; Beaches in the Grand Canyon; Flow rates

(01:36:35 ) Tinkering; Embracing Boredom; Transitioning between solo trips and regular life; Empowering a team at work

(01:44:17 ) Putting your ego in check; Climbing Denali

(01:48:29 ) Upcoming solo trip using a Dory

(01:57:35 ) Commercial trips; Dealing with fear

(02:05:54 ) Information saturation; Finding solitude; Letting go of the rat race

(02:10:54 ) Manipulation of time; Being present; Clearing the mind for new ideas

(02:17:26 ) Whats the deal with the purple hat?

(02:22:22 ) Timber the Squirrel costume

(02:25:55 ) SNB Marketing; First big order with REI; International reach; Issues during covid

(02:34:06 ) Humanizing the product and brand; Challenges with natural ingredients

(02:38:40 ) Sustainability options and challenges; Using plastic vs. aluminum and paper

(02:47:41 ) Regulations; First international sale; Social media upsides

(02:52:49 ) Ambassador program; Grassroots Marketing; Newsletter; Imposter syndrome

(03:04:39 ) Rapid fire questions

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