DiscoverFIR Podcast NetworkCircle of Fellows #122: Preparing Communication Professionals for the Future
Circle of Fellows #122: Preparing Communication Professionals for the Future

Circle of Fellows #122: Preparing Communication Professionals for the Future

Update: 2025-11-26
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The forward-looking discussion was joined by five seasoned leaders: two professors shaping the next generation of communicators and three senior practitioners traversing today’s real-world pressures. Together, they bridge campus and workplace, theory and execution, to define what readiness really looks like in a world of constant change. Shel Holtz, SCMP, IABC Fellow, will moderate the session.


This episode featured a candid, fast-paced discussion on the skills and mindsets that matter now — and the ones you’ll need next. From AI literacy and data comfort to ethical judgment, change agility, and human-centered storytelling, the panel will share practical frameworks you can apply immediately. You’ll hear how universities are evolving curricula, how employers can cultivate lifelong learning, and how individual pros can future-proof their careers without losing the craft that sets them apart.


You’ll get actionable guidance, plenty of examples from classrooms and boardrooms. Whether you lead a team, teach, hire, or are building your own career path, this conversation will help you set priorities for the year ahead.


You’ll leave with:




  • A clear, current skills map for modern communicators




  • Practical ways to integrate AI and analytics—without sacrificing trust and creativity




  • Playbooks for continuous upskilling across individuals, teams, and organizations





About the panel:


Diane Gayeski is recognized as a thought leader in the practice and teaching of business communications.  She is Professor of Strategic Communications at the Roy H. Park School of Communications at Ithaca College and provides consulting in communications analysis and strategies through Gayeski Analytics.  Diane was recently inducted as an IABC Fellow; she’s been active in IABC for more than 30 years as a featured speaker and think-tank leader at the international conference, the author of 3 editions of the IABC-published book, Managing the Communications Function, and the advisor to Ithaca College’s student chapter.  She has led more than 300 client engagements for clients, including the US Navy, Bank of Montreal, Fiat, Sony, Abbott Diagnostics, and Borg-Warner, focusing on assessing and building capacities and implementing new technologies for workplace communications and learning teams.


Sue Heuman, SCMP, ABC, MC, IABC Fellow, based in Edmonton, Canada, is an award-winning, accredited authority on organizational communications with more than 40 years of experience. Since co-founding Focus Communications in 2002, Sue has worked with clients to define, understand, and achieve their communications objectives. Sue is a highly sought-after executive advisor, specializing in leading communication audits and strategies for clients across all three sectors. Much of her practice involves a strategic review of the communications function within an organization, analyzing channels and audiences. She creates strategic communication plans and provides expertise to enable their execution. Sue has been a member of the International Association of Business Communicators (IABC) since 1984, which enables her to both stay current with and contribute to the field of communications practices. In 2016, Sue received the prestigious Rae Hamlin Award from IABC in recognition of her work in promoting global standards for communication. She was also named 2016 IABC Edmonton Chapter Communicator of the Year. In 2018, IABC named Sue a Master Communicator, the Association’s highest honor in Canada. Sue earned the IABC Fellow designation in 2022.


Dr. Theomary Karamanis is a multiple award-winning communication professor and consultant with 25 years of global experience. She is currently a full-time senior lecturer in Management Communication at the Cornell SC Johnson College of Business and regularly delivers executive education programs in leadership communication, crisis communication, and strategic communication. She has held several professional leadership positions, including Chair of the GCCC (Global Communication Certification Council), Chair of the IABC (International Association of Business Communicators) Academy, and Chair of the IABC Awards committee.


Her academic background includes a PhD in communication studies, a Master of Arts in mass communication, and a postgraduate certificate in telecommunications, all from Northwestern University, as well as a bachelor’s degree in economics from the Athens University of Economics and Business. She also holds professional certifications as a Strategic Communication Management Professional (SCMP), online facilitator, and executive program instructor. She has received 40 professional communication awards, including 12 Platinum MarCom awards, 7 Gold Quill awards, 4 Silver Quill awards, and a Comm Prix award. In 2020, she received the Award for Excellence in Communication Consulting by APCC (Association of Professional Communication Consultants) and ABC (Association for Business Communication). She is the author of several books and academic papers on communication, and she also regularly delivers presentations at international conferences and other business forums.


Leticia Narváez, ABC, is the CEO and Founding Partner of Narváez Group, a consulting firm specializing in Strategic Communication, Crisis Management, Employee Engagement, Communication Training, and Change Management. A 30-year experienced professional, she held top-level positions at Sanofi, Merck, American Express, and Ford Motor Co., among others. She builds communication bridges to the highest standards of excellence. She has developed communication strategies for several employers and clients, including those involved in mergers and acquisitions, diversity leadership, crisis management, and senior executive consulting. Many of these strategies have earned global awards for their proven results and successful impact. She has been a speaker at international forums, is a co-author of several books and manuals on business communication, public relations, and inclusion. She teaches Measurement and Evaluation in the Master of Institutional Communication at the Panamericana University in Mexico City.


Jennifer Wah, MC, ABC, has worked with clients to deliver ideas, plans, words and results since she founded her storytelling and communications firm, Forwords Communication Inc., in 1997. With more than two dozen awards for strategic communications, writing, and consulting, Jennifer is recognized as a storyteller and strategist. She has worked in industries from healthcare and academia to financial services and the resource sector, and is passionate about the strategic use of storytelling to support business outcomes. Although she has delivered workshops and training throughout her career, Jennifer formally added teaching to her experience in 2013, first with Royal Roads University and more recently as an adjunct professor of business communications with the UBC Sauder School of Business, where she now works part-time to impart crucial communication skills on the next generation of business leaders. When she is not working, Jennifer spends her time cooking, walking her dog, Orion, or discussing food, hockey, or music with her husband and two young adult children in North Vancouver, Canada.


Raw Transcript


00:00:00 Speaker: Hi everybody, and welcome to episode one hundred and twenty two of Circle of Fellows. I’m Shel Holtz, your moderator today, and I am the senior director of Communications at Webcor. We’re a commercial general contractor in California, headquartered in San Francisco. And I’m coming to you live today from our offices across the bay in Alameda. Uh, and I am also a certified, uh, communication professional through the Global Communication Certification Council. And I am delighted to have a terrific panel joining me today to talk about preparing tomorrow’s communication professionals. Uh, that includes some people from the world of academia. Uh, you’ll learn who they are as they introduce themselves in just a couple of seconds. But first, I’m going to give you the, uh, the first of a few reminders that, um, you are welcome to participate in this discussion. You are watching this presumably through YouTube and there is a chat feature. And if you send us a question or a comment or an observation through that chat window, I’ll be able to share it on the screen and we can get feedback from the panelists who will now introduce themselves, starting with Letty. Um. Hi, everybody. Um, I’m Letty Narvaez, I’m based in Mexico City, and I’ve been working on communication for more than thirty years. For the last ten years, I have had my own consulting firm specializing mainly on employee communications, change management, crisis and risk management, and and a

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Circle of Fellows #122: Preparing Communication Professionals for the Future

Circle of Fellows #122: Preparing Communication Professionals for the Future

Shel Holtz