How can conversation become a real driver of circular transformation?

In this episode, George Marshall explains why conversations are central to circular change and how to design them to build trust, reach across difference, and motivate action.

Circular economy strategies often focus on systems and structures but lasting change only happens when people connect new behaviors to their own identity and values. Without shared understanding and engagement, technical solutions risk staying at the surface.

Recorded live at the LOOP Forum 2025, his keynote explores how businesses can move beyond top-down messaging to create real dialogue that activates people at every level of an organisation.

This episode is part of our series on the LOOP Forum 2025 highlights, bringing you the key ideas and insights from this year’s leading Nordic event on circularity.

People
George Marshall, Environmental Communications Expert, Founder
https://www.linkedin.com/in/climategeorge/

About
LOOP Forum is the leading Nordic business event spotlighting circularity as a key driver for building future-proof businesses - bringing together 3,000+ professionals from across industries and countries to foster valuable connections, exchange practical insights, and accelerate a circular transformation.

Further Links
https://www.loopforum.dk

One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/circulating-creativity-through-conversation/