How can we create a business case for restoring nature instead of exploiting it?

In this episode, Thomas Norman from EcoTree explains how to turn environmental action from a cost into an asset by making people actual owners of trees. Inspired by Denmark's successful bottle recycling system that achieves 92% return rates through financial incentives, Norman shows how this approach can be applied to forestry by allowing individuals and companies to buy trees and claim both environmental benefits and future timber revenues.

In his keynote, you'll hear more about the financial incentives that drive environmental behavior, tree ownership as an investment model, and market-based solutions for scaling sustainable forestry initiatives. Norman also explores how capitalism's core concepts like property law and market mechanisms can democratise nature investment and scale conservation efforts.

Recorded live at the LOOP Forum 2025, this episode features key insights and ideas from this year's leading Nordic conference on circularity.

People
Thomas Norman Canguilhem, Co-founder
https://www.linkedin.com/in/thomascanguilhem/

About
LOOP Forum is the leading Nordic business event spotlighting circularity as a key driver for building future-proof businesses - bringing together 3,000+ professionals from across industries and countries to foster valuable connections, exchange practical insights, and accelerate a circular transformation.

Further Links
https://www.loopforum.dk

One-page Summary
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