DiscoverThe KAM Club Podcast - Real Talk for Key Account ManagersClient Expectations Gone Wild? How to Tame the Beast
Client Expectations Gone Wild? How to Tame the Beast

Client Expectations Gone Wild? How to Tame the Beast

Update: 2024-09-19
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Description

Is your client demanding platinum service for brass-tier pricing? Do they expect midnight emails, personal favors, or free consulting—while treating your contract like a suggestion box?

You’re not imagining it: scope creep, boundary violations, and "urgent-everything" are silently burning you out and eroding partnership trust. Join Warwick Brown as he exposes the 8 red flags of client expectations (including the "incremental ask" trap) and shares battle-tested scripts to reset limits without torching the relationship.

Say goodbye to being a human workaround—and reclaim your sanity.


Highlights

(Key insights with timestamps)

  • (0:00 ) Boundary Betrayal: Why clients treat your kindness like a weakness—and how you trained them to do it.
  • (1:37 ) 8 Red Flags of Wild Expectations: Scope creep, 24/7 demands, personal favors, manual workarounds, free consulting, bypassing procedures, excessive meetings, doing their job .
  • (5:06 ) The Ticking Time Bomb: How tiny "harmless" requests (like merging reports) explode into 2-year burdens.
  • (7:17 ) Reset Toolkit:
  1. The Scope Doc: Define deliverables, responsibilities, and limitations upfront.
  2. Process Enforcement: Stop workarounds; redirect to proper channels.
  3. "Warning Shot" Tactic: Gracefully redirect once—then hold the line
  • (8:08 ) Self-Service Jedi Moves: Tools like Guidde (AI video tutorials) and Loom (screen-share GIFs) to empower clients away from dependency.
  • (9:23 ) Response Rhythm: Never be an "instant reply" person—schedule buffers even for 5-minute tasks.
  • (10:46 ) Proactive Peacemaker: How one communication lapse nearly lost a client—and the fix that saved it.


Resources

  • Boundary Blueprint: ⁠Make sure clients know what you do (and don't) with the KAM Charter Template⁠ (customizable, non-legal!).
  • Self-Service Tools:
  1. Guidde: Create AI-powered tutorial videos 
  2. Loom: Screen-recording app for quick explainers


Your Next Steps

(Reclaim control this week)

  1. Audit Your "Yes" List: Identify one recurring client ask that crosses boundaries (e.g., manual reports).
  2. Script Your Redirect: "I’ll handle this today, but next time use [portal/channel]—here’s a 60-second guide!"
  3. Buffer Up: Add 24-hour padding to non-urgent requests (no exceptions!).
  4. Explain Your Role: Customize The KAM Charter template and pick a client to review it with to set some boundaries.


Tame the Beast!


Hero Challenge: Implement one redirect tactic to reduce scope creep this week—then celebrate! 🎉

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Client Expectations Gone Wild? How to Tame the Beast

Client Expectations Gone Wild? How to Tame the Beast

Warwick Brown