Ever pitched a "perfect" idea only to face blank stares? The secret to winning buy-in isn’t in your data deck—it’s in flipping the script to focus on their needs.

Discover the 3 Cs framework (Clarity, Credibility, Connection), master the art of strategic questioning, and learn why stories beat spreadsheets every time.

Stop talking features—start solving problems.

Highlights
(Key insights with timestamps)

• (0:00 ) The Buy-In Blind Spot: Why great ideas fail when you lead with your agenda instead of their pain points.
• (1:05 ) Flip the Script: "People don’t buy your idea—they buy how it solves their problem" (the "What’s in it for them?" litmus test).
• (2:25 ) The 3 Cs Framework:
• Clarity: Simplify complex ideas with analogies (e.g., "Your strategy GPS").

• Credibility: Blend data with stories—numbers inform, stories persuade.
• Connection: Tap into emotions (logic justifies, emotion decides).
• (5:24 ) Questions > Monologues: Swap pitches for collaborative dialogues (e.g., "What would 5 extra hours weekly mean for your team?").
• (6:06 ) Storytelling Mastery: Position your client as the hero—not your product (Philip Hum’s Story Selling Method).

Your Next Steps
(Turn theory into action)

1. Reframe one pitch: Rewrite your next proposal opening around their goals (not your features).
2. Craft a killer analogy: Convert a complex concept into a simple, relatable comparison (e.g., "This tool = your profit compass").
3. Prep one open-ended question: For your next meeting, spark collaboration (e.g., "What does success look like here?").
4. Test the 3 Cs: Apply Clarity/Credibility/Connection to a stalled idea this week.

Resources

• Book: The Story Selling Method by Philip Hum (story-driven persuasion framework).
• TED Talk: Simon Sinek’s Start With Why (purpose-driven pitches).
• Course: Influencing People (University of Michigan).
• Bain’s B2B Value Pyramid: 40 corporate value drivers.

Master Persuasion!

1. Unlock more influence tactics: Join The KAM Club for workshops, templates, and live coaching
2. Share your win: Tag Warwick Brown on LinkedIn (@warwickabrown) with your best "idea flip" story!

Your ideas deserve applause—not blank stares. Sell solutions, not slides. 🎯💬