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Welcome back to another exciting episode of Weird Finance! In this episode, we have a special Client Spotlight featuring the brilliant Sarah Salvatoriello, founder of the creative branding studio Ampersand & Ampersand. In this episode, we'll dive deep into the nuances of marketing, messaging, and brand positioning—all crucial elements for sustained business success. As Paco and Sarah navigate the challenging yet rewarding landscape of entrepreneurship, they emphasize the importance of storytelling in finance and branding.

Sarah shares her enlightening journey from working with large media organizations to carving out her own niche in the branding world, shedding light on her initial denial of the need for sales and marketing and the mental shift she had to embrace as the primary salesperson. With candid discussions on prioritizing tasks, understanding customer pain points, and managing different client budgets, they explore how branding and marketing can effectively attract and engage a target audience.

Sarah Salvatoriello (@sarahsalv) founded Ampersand & Ampersand (@ampersand.ampersand), a creative branding studio that helps small and medium-sized businesses in a moment of pivot. Sarah spent 18+ years working with global media companies, in-house agencies, design studios, and advertising agencies. In 2020, she pivoted her career and quickly realized the struggles of running a creative business in an increasingly broken system. Her zone of genius is aligning vision, voice, and visuals through a mix of Gestalt theory, industry learnings, good ol’ fashioned brand strategy, and a sprinkle of Bob Ross.

Sarah’s blend of cheerful nihilism and compassionate-capitalist business empowerment swings against toxic positivity without sacrificing effectiveness. She seeks out the overlooked, creatively connects the objective to the subjective, and advocates for “real good” over “feel good.”

Join the next Bounce House, a free creative brainstorm to share your wild ideas and see what gains traction or book the Priority Prism and get focused on your first step towards a change.

The theme music was written and performed by Andrew Parker, Jenna Parker, and Paco de Leon.

If you’d like to contact us about the show or ask Paco a question about finances, call our hotline at 1-833-ASK-PACO, email us at weirdfinancepod (at) gmail.com or submit your questions here. We’d also love your listener feedback about the show; here’s a short survey.