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In this episode of Weird Finance, Paco talks to Amy Posner about freelancing and building a sustainable business. Amy shares her expertise in helping individuals identify their target audience, develop a unique voice, and create effective pitching strategies to attract clients. The conversation also touches on the evolution of establishing credibility in the digital age and the importance of business skills for freelancers and creatives. Throughout the discussion, Amy provides insights and real-world examples from her extensive experience in starting, growing, and selling multiple businesses across various industries.

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.

Over her 30-year career, Amy (@amyrposner) has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. 

Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.
In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty.

The theme music was written and performed by Andrew Parker, Jenna Parker, and Paco de Leon.

If you’d like to contact us about the show or ask Paco a question about finances, email us at weirdfinancepod (at) gmail.com or submit your questions here. We’d also love your listener feedback about the show; here’s a short survey.