The Problem with "Coach"While coaching is a superpower, the title itself creates massive confusion. Unlike tennis coaches or driving instructors who clearly demonstrate and teach skills, professional coaches use inquiry-based methods—asking powerful questions rather than transferring knowledge. Yet we're stuck with Thomas Leonard's 1990s job title that sets completely wrong expectations.

The Expectation Mismatch CrisisWhen you say "I'm a coach," potential clients expect:

• Knowledge transfer from an expert
• Teaching and demonstration
• Clear methodologies they can understand

But professional coaching is the opposite—we facilitate self-discovery through questioning, not teaching.

Why This Kills Your Business

• Forces endless process explanations instead of value conversations
• Makes premium pricing impossible to justify
• Creates invisibility—people don't know when they need you
• Turns LinkedIn into methodology tutorials instead of client attraction

The Golden Sentence SolutionReplace your job title with this format:"I work with [X] to help them [Y] so that they can [Z]"

Examples:

• "I work with VPs in financial services to help them move to top-tier firms so they can accelerate career progression"
• "I work with small business owners to help them overcome decision paralysis so they can scale operations confidently"

Why This Works

• Instantly clarifies who you serve
• Speaks directly to recognised problems
• Eliminates defensive explanations
• Attracts premium clients who see their exact challenge
• Stops pricing objections before they start

Ready to Transform Your Message?Join Sarah's free 4-day "Nail Your Niche" challenge at thecoachingrevolution.com/nailyourniche

Stop being invisible. Start being indispensable.

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