The AI Shortcut TrapNew AI-powered tools promise to build your ideal client avatar (ICA) in minutes. But here's the problem: they're often created by people who've never done the deep work themselves—like a web designer selling ICA tools while having no defined niche of her own.

Why This Matters for CoachesWe'd never accept that someone could become a coach by chatting with a custom GPT for 30 minutes. So why do we think a generic AI prompt can solve our most foundational marketing challenge?

The Real Cost of ShortcutsWhen coaches use superficial tools, they get:

• Superficial ICAs that apply to half the population
• Wasted time and money on ineffective marketing
• Loss of faith in marketing itself
• Generic messaging that attracts no one

The Hard Questions You Can't AutomateBuilding a viable coaching business requires grappling with:

• Who exactly is your audience?
• What keeps them awake at night?
• What have they already tried to fix this?
• Why didn't their previous attempts work?
• What specific words do they use to describe their problem?

The Truth About Marketing StrategyThese aren't one-line prompts; they're deep strategic questions requiring time, thoughtful consideration, and real-world context. No tool can replace the uncomfortable work of truly understanding your ideal client.

Bottom LineMarketing a coaching business is a specialist subject. If your ICA could apply to anyone, you haven't done the work. Be sceptical of shortcuts - superficial strategies lead to serious business consequences.

Depth matters. There are no shortcuts to clarity.

Ready to Transform Your Message?Join Sarah's free 4-day "Nail Your Niche" challenge at ⁠⁠thecoachingrevolution.com/nailyourniche⁠⁠

Stop being invisible. Start being indispensable.

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