What are business events contributing to society? Is the value proposition communicated effectively? One of the most difficult aspects is to measure it. Whether you're a destination or a business event planner, tune in to hear: 

- frameworks that build collaboration between the event and destination 

- case study example of how 1 conference impacted the lives of over 1 million people

- why the concept of legacy is important

- the difference between value create and value consumption

- how an RFP's requirements can lead to creation of legacy

- the importance of "accidental collisions"

Hear directly from a few destinations on how they can help a business event create serendipitous moments and their outlook on the rest of 2022: Dusseldorth, Yucatan, Istanbul, and Colombia.

Guest Speakers: James Latham, Founder of Intellectual Capitals

Host: Stephanie Lynn Cheung, Director of Strategy & Insights at MarketID