Whether you need to improve the attendee experience at your event, destination, or increase engagement, the ability to effectively, efficiently, and ethically influence people's behavior allows you to better achieve your business objectives. We discuss how applying the 3 C's to events and travel - Comfort, Confidence, Compliance - can help reignite the industry.

Guest Speaker: Zarak Khan, a behavioral scientist cited by McKinsey & Company as an "expert forging the future" of behavioral science. Prior to his current role, as a Behavioral Science Fellow at the University of Pennsylvania, Zarak was at Maritz Global Events, an experience design company, as the Behavioral Innovation Director, driving innovation by leveraging a deep understanding of human behavior and modern market trends. Most recently, he published "Building Behavioral Science in an Organization."

Host: Stephanie Cheung, Director of Strategy & Insights at Marketing Challenges International