Confessions of an (Ideal) Prospect: What People REALLY Look For When Hiring a Service Provider

Update: 2024-05-22

Description

With a pressing need for a new bookkeeper, I recently found myself on the other side of the sales table, navigating the maze of accountants, bookkeepers & CPAs pitching me their services.

And going through my own process as a "prospect" revealed some key reminders about how you and I should be marketing and selling to our ideal clients online.

What You'll Discover:

🔄 00:18 - The invaluable strategy of reverse engineering your customer's journey to enhance your sales approach.

🌐 01:11 - How establishing a robust network and becoming a referral magnet can elevate your visibility and credibility in any niche.

📚 02:36 - My secret sauce to transforming clients into a powerful referral network using simple content marketing strategies.

🌟 04:34 - Techniques to accumulate social proof that boosts your organic reach and credibility on platforms like Amazon and LinkedIn.

🧑‍💼 06:41 - How we evaluate each other online + the crucial role a compelling personal brand plays in winning trust.

📈 09:32 - The pivotal moments of sifting through LinkedIn profiles and job postings, revealing what really resonates with prospects today.

Also, grab a free digital copy of my book 📚 Content Marketing Made Easy! to dive deeper into building effective marketing funnels + creating that connective tissue between free content and genuine engagement.

This episode is a must for anyone looking to refine their approach to marketing, sales, or customer engagement through real-world, relatable experiences!

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FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template