Content's Juxtaposition: Scaling in the run-up to a recession (Marriott, GEICO, and Savills UK)
Description
This episode is a recording from our recent event, Content's Juxtaposition: Creating a scalable content future in the run-up to a recession. Our panelists were Robin Bennefield from Marriott, Rebecca Coats from Savills UK, Jay Fonville, formerly from GEICO, and David Brown, Knotch's SVP, Director of Strategy. It was moderated by Pros and Content host, Ellen Schwartze.
Marketing teams are being asked to meet ambitious demands to scale while budgets are shrinking with the foreshadowed recession. How do we move forward in these competing environments? We discussed creating a distinct point of view for your brand, how customer journey data can improve content performance, the impact of tools like chat GPT on the future of marketing. And finally, how the role of the content leader has changed and will change.
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Watch video from this event at https://knotch.com/events/workshop-content-juxtaposition/
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