Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)

Update: 2023-03-28

Description

In this episode, Meagen Eisenberg, CMO at Lacework, discusses marketing in the cybersecurity industry. She emphasizes understanding engineers' needs, creating high-quality content to build trust and nurture leads, and balancing creativity and data-driven approaches. Eisenberg highlights the importance of account-based marketing and measuring ROI, while addressing the impact of COVID-19 on marketing strategies. She also explores the role of marketing technologies, focusing on tools like G2 grids and account-based marketing platforms, and predicts a potential decline in virtual events' popularity.

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00:00

Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)

#box-pro-ellipsis-176274250440288{-webkit-line-clamp:2;}Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)

Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)

Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)