Data-Driven Marketing Leader: Brian Finnerty, Udacity
Update: 2023-01-17
Description
Anda Gansca (CEO, Knotch) interviews Brian Finnerty (VP of Marketing, Udacity) about content, growth, demand generation, and what's next in marketing.
- (00:42 ) - Brian's background and path to Udacity
- (03:11 ) - Marketing is storytelling and communication to reach an audience in an authentic way
- (03:54 ) - It's really hard to run a demand gen engine without high-quality content
- (05:45 ) - High-quality content in the absence of in-person is the best way to engage with your buying committee
- (09:50 ) - Mapping content to the funnel is the gift that keeps on giving
- (19:07 ) - What team creates and tracks KPIs?
- (21:35 ) - What metrics guide Udacity's marketing tactics?
- (24:01 ) - Finding the balance between beautiful work and generating pipeline
- (26:47 ) - How Udacity is looking to be more efficient in 2023
- (28:45 ) - While facing down a recession, focus on progressing pipeline and keeping happy customers
- (30:57 ) - Brian Finnerty's advice to an early-career marketer: Don't freak out!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
