Hosts Ryan Bell and Todd Miller of Isaiah Industries engage in an enlightening conversation with Marcus Sheridan, a leading communication expert, author, and keynote speaker. Marcus, known for his bestselling book 'They Ask You Answer,' shares his journey from managing a nearly bankrupt pool company to becoming a prominent leader in the marketing world.

The discussion covers his revolutionary approach to inbound sales, content marketing, and the evolving landscape influenced by AI and SEO. Marcus emphasizes the importance of answering customer questions transparently online, leveraging self-service tools, and adapting to changing marketing dynamics driven by AI. He also highlights the significance of a personal brand in building trust and generating endless customers.

Timestamps

01:00 Introducing Today's Guest: Marcus Sheridan

02:14 Marcus Sheridan's Journey: From Pools to Marketing

03:11 The Power of Answering Customer Questions

10:00 The Evolution of SEO and AI's Impact

23:42 Self-Service Tools for Lead Generation

30:48 Revolutionizing Concrete Pools with Estimators

31:58 Introducing Price Guide: AI-Powered Pricing Estimators

33:44 The Impact of Instant Estimates on Lead Generation

35:32 Addressing Manufacturer Concerns with Estimators

37:03 Case Study: Gillies and McKay's Success with Estimators

39:16 Leveraging AI for Immediate Lead Response

41:39 The Future of Sales and Marketing with AI

43:33 Introducing 'Endless Customers': A New Marketing Paradigm

47:08 The Big Five: Key Topics Every Buyer Wants to Know

51:17 Advice for Young Entrepreneurs and Innovators

Connect with Marcus Online

LinkedIn: https://www.linkedin.com/in/marcussheridan/

Email: marcus@marcussheridan.com

Resources Mentioned in this Episode

Endless Customers Book: https://www.endlesscustomers.com/

Pricing Estimator: https://priceguide.ai/

EP194 with Chris Duprey: https://construction-disruption.com/episode/transparency-and-buyer-centric-sales-with-chris-duprey

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This episode was produced by Isaiah Industries, Inc.

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