In this episode of Construction Disruption, host Todd Miller of Isaiah Industries and co-host Ryan Bell chat with Samantha McGuinness, founder of Enabled Consulting. They dive into the world of lead generation in the home improvement industry, focusing particularly on the power of face-to-face marketing, where you’ll learn Samantha’s proven frameworks to reduce lead generation costs, increase issued appointments, and optimize your marketing strategy. 

Samantha emphasizes the importance of personal connections and outlines her four pillars—Positioning, Precision, Performance, and Profit—as key elements for successful marketing strategies.

The conversation also touches on current trends, the need for creative yet systematic approaches to lead generation, and the overarching value of authenticity in business. Samantha's insights provide valuable takeaways for contractors looking to enhance their lead generation efforts and build stronger, more effective marketing teams.

Timestamps

00:00 Introduction and Welcome

01:12 Meet Samantha McGuinness: Founder of Enabled Consulting

02:22 The Importance of Face-to-Face Marketing

03:01 Samantha's Journey in the Home Improvement Industry

05:17 Challenges and Trends in Lead Generation

11:22 The Four Ps of Enabled Consulting

13:06 Creative Approaches to Lead Generation

19:12 Client Success Stories and Trends

26:06 Rapid Fire Questions

30:49 Conclusion and Final Thoughts

Connect with Samantha Online

LinkedIn: https://www.linkedin.com/in/samantha-m-14331780/

https://enabledremodeler.com/

https://www.facetofacemarketingnetwork.com/

https://ftftraining.com/

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This episode was produced by Isaiah Industries, Inc.

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