Conversation: In-depth ABM with Dave Rigotti.
Update: 2022-02-14
Description
In this episode, we chat with Dave Rigotti, Co-founder, and CEO at Inflection.io. We discuss how he moved from Microsoft to the startup world, pipeline marketing, attribution, ABM, and PLG. We also cover his experience leading the Productled.marketing Community - a great place to learn about PLG playbooks. Some of the topics we discuss:
Pipeline marketing. (2:40 )
Media companies and community. (4:30 )
How have his views on attribution evolved? (6:50 )
Marketing from the MadMen era to the DataDriven era. (8:40 )
Marketo buying Visible. (11:10 )
What is ABM? (14:40 )
How did the BDR team work at Visible? (16:40 )
The importance of better lists to do ABM. (18:00 )
Direct mail, cupcakes, and chocolates. (19:40 )
Dave´s favorite ABM campaign. (22:10 )
Billboards in ABM campaigns. (24:50 )
How to measure brand awareness in ABM? (27:25 )
Is attribution brand awareness? (30:25 )
Dave´s journey from Marketo to Adobe to Inflection.io (32:40 )
Product-led models. (35:30 )
The Productled.marketing Community. (38:10 )
We hope you enjoy it!
Pipeline marketing. (2:40 )
Media companies and community. (4:30 )
How have his views on attribution evolved? (6:50 )
Marketing from the MadMen era to the DataDriven era. (8:40 )
Marketo buying Visible. (11:10 )
What is ABM? (14:40 )
How did the BDR team work at Visible? (16:40 )
The importance of better lists to do ABM. (18:00 )
Direct mail, cupcakes, and chocolates. (19:40 )
Dave´s favorite ABM campaign. (22:10 )
Billboards in ABM campaigns. (24:50 )
How to measure brand awareness in ABM? (27:25 )
Is attribution brand awareness? (30:25 )
Dave´s journey from Marketo to Adobe to Inflection.io (32:40 )
Product-led models. (35:30 )
The Productled.marketing Community. (38:10 )
We hope you enjoy it!
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