Conversation: Performance vs. Brand with Rob Sobers.
Update: 2021-12-06
Description
In the episode, we chat with Rob Sobers, VP of marketing at Varonis. We discuss high-level marketing strategies, funnels, content, PLG, brand vs. performance, and a lot more.
Listen to this ep if you want to learn more about:
- Why do the traditional marketing funnels still work today?
- The importance of understanding your ICP and how to reach them.
- Brand vs. Demand - and why doing both is probably the best route.
- Showing up where your potential buyers are and providing value is key for growth. (This might not even be online).
- Being careful in tracking digital behavior is critical for attribution systems.
- Funnels are messy on enterprise clients and mature markets / the importance of post-purchase service.
- Product-led growth. Is it a reinvention of freemium?
- Why picking fights with the status quo is better than picking fights with your competitors.
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