In this episode, host John Ghiorso sits with Jessica Michaels, Founder and CEO of Seattle-based agency Bread n Butter, to discuss generative AI’s impact on brand engagement and B2B marketing strategies. 

Strategy is the cornerstone of any successful business. And that’s why John and Jessica delve into actionable insights to refine your B2B marketing approach for maximum impact. As AI technologies continue to evolve, what becomes of traditional creative agencies? The two explore this question, shedding light on how agencies must adapt to stay relevant in an increasingly automated world. 

This episode also tackles the implications of a cookieless future that reshapes how brands collect data and target consumers. Later in the show, John and Jessica switch gears to discuss Gen Z, a demographic that’s rewriting the rules of brand engagement. Given the unique way this demographic interacts with brands, it’s imperative for brands to adapt and resonate with this influential group. 

This episode is a must-listen if you’re a business or marketing leader navigating this AI-driven frontier. Packed with actionable insights and forward-thinking perspectives, it’s optimized for those committed to staying ahead.

Let’s Connect:

• Follow John Ghiorso on LinkedIn: https://www.linkedin.com/in/johnghiorso/

• Check out Media.Monks: https://media.monks.com/

• Check out Bread N Butter: www.breadnbutter.com