In this episode, host John Ghiorso is joined by Sandy Carter, Chief Operating Officer and Head of Business Development at Unstoppable Domains, for a deep dive into the seismic shifts happening in the digital landscape.
 
Designed as an essential playbook for business leaders, this episode delves into the transformative worlds of Web3, the Metaverse, NFTs, and the ethical complexities of deepfakes. 
 
Sandy offers a razor-sharp analysis of Web3, cutting through the noise to reveal its real-world applications and future trajectory. Together, John and Sandy dissect the common misconception of Web3 and the Metaverse being two sides of the same coin, highlighting their unique contributions to the future digital economy. 
 
The conversation then pivots to the disruptive potential of NFTs in customer loyalty, spotlighting companies leveraging NFTs effectively and offering keen predictions on where this trend is heading. But it doesn’t stop there. 
 
Recognized as a looming threat to institutional integrity and the very concept of objective truth, John and Sandy explore how blockchain technology could serve as a potential safeguard against the malicious use of deepfakes. 
 
Join us for an eye-opening conversation that challenges conventional wisdom and illuminates digital technology's practical applications and future implications in marketing and beyond. 

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