What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas?In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations.Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals.The hero’s journey type of story is the go-to template for novels and film. But to say the hero’s journey is the best template for persuasion stories is to make a big mistake. This book shows why.Author David Garfinkel has been featured in The Wall Street Journal, Forbes, Entrepreneur Magazine, Fast Company and The Los Angeles Times, among many other publications.He has worked with businesses ranging from IBM and United Airlines to medium-sized and small companies—as well as many one-person business. He has helped them increase revenues overall by tens of millions of dollars—most notably through the effective use of persuasive messaging. David is author of the bestselling Breakthrough Copywriting and former San Francisco Bureau Chief for McGraw-Hill World News.