Core Values and Strategy as the Starting Point
Update: 2025-09-26
Description
Episode 1: Strategy as the Starting Point
In our very first episode of The Comms Exchange, Rachel and Christianne talk about why strategy is the foundation of every successful project. We share how years of client work and the creation of culture books for organizations led us to build our own EOS-inspired framework. You will hear the story of our team retreat where we defined our core values, how those values now guide our daily decisions, and why they are central to the way we market, communicate, and grow. We also introduce our Strategic Intensive program, where core values and identity form Module 1. Join us for a conversation about how strategy shapes success.
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