In this conversation, Rachel Ledet and Christianne Brunini engage with Kelly Longwell, an attorney and leader in affordable housing, discussing her journey in building the Longwell Riess law firm. They explore themes of thought leadership, community engagement, and the importance of networking in the legal field. Kelly shares insights on establishing a brand, the significance of affordable housing, and the strategies for effective community involvement. The discussion also highlights the value of personal connections and the future growth plans for Longwell Reese.

Key Takeaways:

• Building a brand requires a clear vision and identity.
• Community engagement is essential for establishing a professional presence.
• Start small and create opportunities for visibility.
• Networking events can foster valuable relationships.
• Investing time in clients can lead to long-term loyalty.
• Understanding the client's overall goals enhances service delivery.
• Creating a supportive team environment is crucial for growth.
• Strategic growth should focus on maintaining service quality.
• Highlighting team members can enhance the firm's brand.
• Consistency in marketing and presence is key to success.