This week on Nonprofit Nation, I’m excited to sit down with Erin Hogue, Senior Director of Spark Good at Walmart. Erin is leading the charge on how Walmart is bringing nonprofits, customers, and associates together to make a real impact in communities across the country.

In this episode, we’ll get into the nitty-gritty of how Walmart is using data to power its giving, the inspiration behind their Roundup program, and how nonprofits can plug into Walmart’s massive network to grow their reach. With 90% of the U.S. living within 10 miles of a Walmart and over 80,000 nonprofits already participating in Spark Good, there are endless ways to get involved.

We’ll cover:

• Who’s giving and why? Erin will share insights from Walmart’s data—who’s donating, what motivates them, and what nonprofits can learn from it.
• Why Roundup? We’ll explore why Walmart chose the Roundup model over direct donations and how it supports local vs. national nonprofits.
• Trends in corporate giving: What Erin is seeing in the world of philanthropy and how companies are changing the way they give.
• Practical tips for nonprofits: How to get started with Walmart, from storefront fundraising to grant applications and everything in between.

This episode is packed with insights on how to approach corporate partnerships, make the most of Walmart’s platforms, and stay ahead of trends in corporate giving. If you're ready to tap into Walmart’s vast resources and make a bigger impact, this one’s for you!


GivingTuesday is right around the corner and I want to help you get ready! Join me for a free webinar with my friends at Givebutter on November 6 all about specific ways to drive donations on Giving Tuesday using social media. I’ll focus on sharing tactical ways  and real-world examples designed to increase your results on this international day of giving. You’ll walk away with practical tips, ideas, inspiration, tools, and useful resources to make this Giving Tuesday your most successful yet! Go to jcsocialmarketing.com/givebutter to register. I hope to see you on November 6!

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