Craft, Culture, and Guest Connection with Rick Malir
Update: 2024-11-18
Description
In this episode of Give an Ovation, Rick Malir, founder of City Barbecue, shares his journey from selling John Deere tractors to building a nationally recognized barbecue brand. With 25 years in the business and 75 locations, Rick dives into what it takes to deliver top-notch barbecue and create unforgettable guest experiences.
Zack and Rick discuss:
- How a love for barbecue sparked a fast-casual empire
- The key role emotional connection plays in guest loyalty
- Why investing in your team leads to better guest experiences
- Balancing technology with genuine hospitality
- Lessons from scaling a bootstrapped business to 75 locations
Tune in to hear how Rick turned his backyard barbecue passion into a thriving brand loved by guests across the country!
Thanks, Rick!
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