Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon
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In this episode of Adspend, we sit down with Daniel Okon, founder and CEO of ACTIV, to discuss the art of offer construction and increasing average order value (AOV) without sacrificing profitability. From crafting effective messages and bundles to leveraging post-purchase and in-cart offers, we explore various tactics and frameworks for optimizing conversion rates and growing your brand or agency. Plus, we dive into the future of UGC, the economics of community-building, and the unique challenges of running a brand versus an agency.
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