Creating Demand and Building Community with Saunder Schroeder and Alex Greifeld
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In this episode of "Adspend", we have two distinguished guests joining us: Saunder Schroeder from Triple Whale and Alex Greifeld from No Best Practices. Saunder and Alex share their insights on a wide range of topics related to the direct-to-consumer industry, including creating demand, building brand equity, retention programs, community building, and AI use in marketing. We also dive into the world of luxury branding, discussing strategies for differentiation, distribution control, and counterfeiting prevention. Don't miss this engaging conversation filled with practical tips and innovative ideas from two highly accomplished professionals in the field of DTC!
Connect with Alex: https://www.linkedin.com/in/alexandra-greifeld-18507411/
Connect with Saunder: https://www.linkedin.com/in/saunderschroed/
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