In this episode of the She Means Business podcast, hosts Gail Banack and Ilana Santone interview Isabelle Landreville, a leading qualitative researcher and business owner of Sylvestre & Co. Isabelle shares her unique journey from her academic background to her extensive experience in qualitative research, emphasizing the importance of understanding the 'why' behind consumer behavior. She discusses her transition to business ownership, the challenges of maintaining work-life balance, and the significance of insights in shaping effective marketing strategies. Throughout the conversation, Isabelle highlights the value of qualitative research in a data-driven world and shares personal anecdotes that illustrate her passion for her work. In this conversation, Isabelle Landreville discusses the challenges of balancing work ethics and team dynamics, the significance of legacy in her career, and offers reflections on personal growth and advice she would give to her younger self. She emphasizes the importance of understanding one's strengths, the value of mentorship, and the need for flexibility in work-life integration.

Takeaways

• Isabelle Landreville has over two decades of experience in qualitative research.
• Qualitative research focuses on understanding the 'why' behind consumer behavior.
• Isabelle emphasizes the importance of empathy in research.
• She believes that insights can feel like reading someone's soul.
• The transition to business ownership was a strategic decision for Isabelle.
• Work-life balance is crucial for maintaining mental health and relationships.
• Isabelle's approach to research is deeply personal and human-centric.
• She has built a team to support her vision and maintain flexibility.
• Isabelle's father influenced her entrepreneurial mindset.
• Navigating setbacks is part of the journey in business. Work ethic is crucial for team success.
• Team members should be clear about their strengths.
• Legacy involves leaving a business in a better position.
• Creating leaders is a sign of good leadership.
• Personal growth is a continuous journey.
• It's important to take things one step at a time.
• Recognizing impactful relationships is key to success.
• Flexibility in work arrangements can prevent burnout.
• You should define your own work-life boundaries.
• Legacy is about the impact you leave on others

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